This issue contains:

A. Main Article:

"The Illusion of Control"
- By Bob Scheinfeld

B. Featured Resource

C. Special Announcement

D. My Work

A. "The Illusion of Control"

- By Bob Scheinfeld

Early in my career, when I was just in my 20's, I worked as corporate communications manager for a chain of computer stores called CompuShop.

One of my duties was to organize and manage the logistics for incentive trips that the top salespeople won as rewards for exceeding their sales quotas.

On one trip, to Acapulco, I was asked to hire a motivational speaker. The man I chose was a guy named Ken Crockford. I liked him a lot.

When we actually got to Acapulco and I heard Ken's one hour talk, I learned a lesson I've never forgotten. I was recently reminded of that lesson and decided to share it with you, now.

The lesson focuses on salespeople, but the same principles apply regardless of what area of your life or career you want to apply them to.

Ken stood in front of the room with one of those big pads of paper on an easel next to him. He drew a big "T" on the top sheet of paper. He then asked the salespeople in the audience to raise their hands and share their opinions on why they weren't selling even more products and services, despite the fact they'd all exceeded their quotas.

One by one, the salespeople raised their hands and moaned and complained about all the "problems" they saw, especially with management of the company, and the strategies and systems currently in place.

Ken patiently listened and listed everything they shared on the left side of the paper on the easel. My guess is he must've wrote down 55 "problems" like these:

• The company doesn't stock the right products
• There isn't enough inventory in stock
• My manager is terrible
• Our pricing is too high
• The economy is in recession (locally or nationally)
• We don't have enough support people
• Not enough advertising and marketing
• Lousy advertising and marketing

On and on.

Then, when there was nothing else to share and the room went quiet, Ken asked the audience a critical question that changed my life and that I hope changes yours too.

Here it is:

"Of all the things we just wrote down, how many of them can YOU control?"

He then went down the list of 55 items, one by one, and had a discussion with the group about whether they could control it or not.

If they could control it, he moved it over to the right side of the "T" on the paper. If they couldn't control it, he left it where it was. When that exercise was complete, out of the 55 items on the left, only 5 were moved to the right!

Then Ken said ...

"If you spend all your time working on the 5 things you can control, and stop wasting your time and energy on the things you can't control, your sales and income will soar."

Boom! An amazing insight zinged into my brain that I've never forgotten, and that I've acted on ever since.

So here are a few "million dollar" questions for you:

1. What's stopping you from getting what you want in your life or career?
2. How many of those "problems" can YOU control?
3. Which ones can YOU control?
4. What would happen if you just focused on what you control?

If you do an exercise similar to the one I just described, and you start focusing all your time, energy and money on the "issues" you can control in your life, the quality of the results you get will soar.

Guaranteed!

Do the exercise right now, while it's fresh on your mind.

Until next issue ...

B. Featured Resource

There are still a few seats left ...

There are still a few seats left for my "Turbocharging Your Success Engines" live event on October 1-4.

If you haven't checked it out yet, you're trying to work out scheduling conflicts, or you're on the fence about coming, I urge you to make a decision ASAP if you want a seat.

This is the first live event I've done in 10 years and I'm not sure when I'll be doing another one.

As I've been working on the agenda for the event, I keep getting more and more excited about the benefits attendees will receive. I'd really love to see you there! Here are a few of the reasons why:

1. You'll gain access to advanced level, cutting-edge material I've never revealed before in any forum
   
   
2. You'll be having numerous experiences that change you, on the spot, in deep and profound ways
   
   
3. You'll blast through limits and blocks that have been holding you back from achieving your goals and living your dreams
   
   
4. You'll leave with numerous things completely done, versus taking home a huge to do list you'll never get to
   
   
5. You'll leave with a full toolbox of new tools you can put to immediate use to continue "driving" at "high speed" when you get back home
   
   
6. You'll get a ton of follow-up and support after you go home to help you continue building your momentum and fine-tune everything

Plus so much more ...

This is a rare opportunity to take quantum leaps in your income, wealth, relationships, health, business success, peace of mind, happiness, stress relief and more. And your satisfaction is fully guaranteed.

Here's the link to check out the details:

http://www.bobscheinfeld.com/turbochoice.htm

Please reply to this email or call us at 434-220-3440 if you have questions or we can help you make up your mind.

C. Special Announcements

Last issue I wrote about the "Creative Bombardment Technique" - a way of working with your brain and mind to make BIG changes in your life.

I got a lot of thank you emails and positive feedback on that article.

If you liked that and want more, check out my friend Doug Bench's "Mastery of Advanced Achievement" resources here:

http://tinyurl.com/6uyu5

D. My Work

My two "pet projects" at the moment are "The 11th Element" and "The Ultimate Lifestyle Academy." Here's a quick description of both:

1) The 11th Element is the name I've given to a System I've used and am using now to start and build businesses, grow my income and wealth, and help others do the same.

There are two options for discovering The 11th Element:

The book: http://www.11thelement.com/book.htm

The home study system: http://www.buildbiztips.com/lul
(enroll in the intro course there)

Consider buying the book or course, and/or giving one as a gift to someone you care about. What better gift can you give someone than a system for getting what they really want - in the quickest and best way for them?

2) I designed The Ultimate Lifestyle Academy to help existing entrepreneurs build their businesses, while dramatically improving their quality of life -- and to help people start businesses, become entrepreneurs, and use their businesses as springboards to live their "Ultimate Lifestyles." It really is possible to "have it all" if you know how and The Ultimate Lifestyle Academy shows you how.

For details, visit here:

http://www.ultimatelifestyleacademy.com/lul

Well, that's it for this issue. Until next issue, keep smiling!.

Visit us on the web at http://www.bobscheinfeld.com to discover tested, proven and innovative tips, tools and secrets you can use to climb to new heights in your finances, relationships, spiritual life, business, career, enjoyment of life and more.

Recommend this newsletter to your friends. To subscribe, they can just have them send an email to

lul@invisiblepath.com

... with "subscribe" in the subject line

Or visit: http://www.bobscheinfeld.com/

All contents Copyright © 2004 Invisible Path Publishing, except where indicated otherwise. All rights reserved worldwide. Reprint only with express permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is always dependent on many factors, including your own abilities.