May 2004
Issue 1


This issue contains:

A. Main Article:

"Love Strategies"
- By Bob Scheinfeld

B. Featured Resource

C. Special Announcement

D. My Latest Projects


Note: This newsletter is transmitted by subscription only.
See bottom for removal.


A. "Love Strategies"

- By Bob Scheinfeld

As you may know, ten years ago, I worked with Tony Robbins for three years. My favorite event during those years was a 3-day program called "Unlimited Power." That event had many very powerful components to it, but I was recently reminded of one exercise we did at the event that I found particularly powerful and I wanted to share it with you today.

The exercise was called "Love Strategies."

The core concept behind the exercise is that all of us desperately want to feel loved, yet we all have different "strategies" for what it takes to actually feel totally and completely loved.

As you may also know, Tony's original work flowed from the science of neuro-linguistic programming (NLP) which teaches that there are three primary modes of communication we all use:

1. Visual (what we see)

2. Auditory (what we hear)

3. Kinesthetic (what we feel)

In the Unlimited Power program, we taught that Love Strategies flow along the lines of those three modes of communication too. Some people have Visual strategies for feeling loved, some have Auditory strategies, and others have Kinesthetic strategies.

What do I mean by that? It breaks down like this:

Visual Love Strategy
People who have this strategy need to "see" that you love them. Seeing it takes the form of receiving flowers or gifts, unexpected thoughtful acts (like a special romantic evening or getaway, a massage, a day of pampering, etc.). People with this strategy need to see "evidence" or "proof." Does that make sense?

Auditory Love Strategy
People with this strategy need to hear the words "I love you" (or similar words) to feel totally and completely loved.

Kinesthetic Love Strategy
People with this strategy need to be touched in certain ways or in certain places to feel totally and completely loved. It might be massaging the scalp a certain way, kissing a certain spot under the neck, rubbing an ear just so, etc. It should be noted that this strategy rarely if ever involves touch of a sexual nature.

During the Unlimited Power program, we also taught that if you don't know what your significant other's Love Strategy is, and if you don't use it on a regular basis, they'll never feel totally and completely loved by you, no matter how many times you use another strategy. And ultimately, that's not good for a relationship.

Now, before I continue, I must add that we all like being "told" we're loved using all 3 strategies, but we all have one that's our preferred mode, one mode that really "does it" for us and has the most powerful impact.

When I first did the Love Strategy exercise, I discovered that I had a Visual Love Strategy, which meant that you could tell me you loved me all day long, touch me in all kinds of ways, and while I might think those gestures were nice, they wouldn't really make me feel totally and completely loved unless you did something to "show" me. Since I didn't have many people around me at the time, or during my childhood for that matter, who used a Visual Love Strategy with me, I rarely felt totally and completely loved.

Since I knew my strategy before marrying my wife, Cecily, and since I told her about it, she can use it to make me feel as loved as she wants me to feel.

That's very important. In fact, one of the times in my life I felt most loved was a few years ago when Cecily took me on a surprise trip to Key West, Florida for my birthday. She spent hours researching and choosing the best bed and breakfast to stay in. She planned out special dinners, set up massages for me, rented bikes for us to ride all over the island, and a bunch of other things. Plus, she paid for all of it with her own money which was no small gesture. Then she allowed the weekend to unfold in mysterious ways, not telling me anything in advance. The fact that she "showed" me her love in such a powerful way was amazingly impactful on me. I'll never forget it - or how I felt the entire time we were there.

Similarly, since we eventually did the exercise together, I know what Cecily's Love Strategy is and can use it to help her feel totally and completely loved too. This helps our relationship in major ways - for obvious reasons.

Here are a few guidelines you can use to determine your Love Strategy and the Strategy of your significant other. The guidelines should be used by both partners, even though I word them below just from your perspective:

1) Ask your partner the following question, using these exact words: "In order to feel totally and completely loved, do you need to hear the words, 'I love you?'" If you get a no, repeat the question with the next Strategy: "In order to feel totally and completely loved, do you need to be touched in a certain way?" If you get a no, repeat the question with the third Strategy: "In order to feel totally and completely loved, do you need to see it through actions?" In each case, ask your partner to say yes or no and tell you the answer that first pops into their mind. No thinking or analyzing. Then test it. If they said they need to hear it, experiment with telling them in the weeks that follow and notice the impact it has.

The same goes for the other strategies. The trickiest one is the Kinesthetic Strategy since you'll need to dialog and experiment to find the special spot and the special way to touch it. Sometimes your partner knows and can tell you, and sometimes you have to experiment until you find it. If you don't discover the Strategy using this method, try repeating the questions at another time when you're both more relaxed and focused, or go on to the following options to discover the Strategy, or to look for the clues that'll lead you to the Strategy.

2) Ask your partner: "What do you desire from me above all else?" This may lead directly to the Strategy - or provide great clues.

3) Ask yourself: "What have I most often requested from my partner?" This may lead directly to the Strategy - or provide great clues.

4) Ask your partner: "What have I most often noticed as missing in my relationship?" This may lead directly to the Strategy - or provide great clues.

5) Ask your partner: "What does my partner do that hurts me most deeply?" Sometimes, what causes a hurt like that gives a major clue to the Love Strategy too, since it's may be the opposite of the Strategy.

6) If you're an Invisible Path to Success or 11th Element veteran, use the System to ask for help to uncover the Love Strategies for you and your significant other.

Take the time to discover your Love Strategy today, and that of your partner. I can't tell you how much of a difference it makes in your relationship and in your own emotional "quality of life."

By the way, most of the content in this article came from the Tony Robbins program I talked about. I recently discovered a new book, however, that covers this subject in detail. It's called "The Five Love languages" by Gary Chapman. It's available from Amazon here:

http://www.ultimatelifestyleacademy.com/languages.html

There's also a version of the book for discovering the "love language" of your kids.

For more helpful hints about making love relationships really "sing," be sure to get this resource if you don't have it already. It's fantastic:

http://www.ultimatelifestyleacademy.com/solution.html



B. Featured Resource

I'm often asked this question:

"If I was going to invest the time and energy to master one skill that would dramatically improve my life, business and finances, what would you recommend?"

I always answer this way:

"Two skills, actually: The Invisible Path/11th Element Systems and copywriting."

You can get more information on The Invisible Path to Success and The 11th Element at the bottom of this newsletter if you don't already know about them.

Are you familiar with the term "copywriting"? It's a word used to describe the critical skill of being able to write sales and marketing messages that motivate people to take action.

My ability to do that, combined with my mastery of The Invisible Path to Success and 11th Element Systems is the secret to all the business and financial success I've had.

You can hire other people to write copy for you, and that may be a good choice for you, but it gets expensive, and having the skill yourself, no matter what your business or focus is, is tremendously valuable.

One of the best resources I know of for learning the art of copywriting is a guy named John Carlton.

Look here for details:

http://kennedysite.com/jcc.html



C. Special Announcement

As you probably know, The Ultimate Lifestyle Academy launched recently and what I call the "early-bird" phase is about to end. That means that on May 16th, prices for all levels of membership are going to rise significantly.

If you're interested in joining me in this amazing new journey, the time to act is now because you'll lock in the lowest possible rates for the life of your membership, no matter how many years you stay with me.

For details, visit here:

http://www.ultimatelifestyleacademy.com/lul



D. My Latest Projects

My two "pet projects" at the moment are "The 11th Element" and "The Ultimate Lifestyle Academy." Here's a quick description of both:

1) The 11th Element is the name I've given to a System I've used and am using now to start and build businesses, grow my income and wealth, and help others do the same.

There are two options for discovering The 11th Element:

The book: http://www.11thelement.com/book.htm

The home study system: http://www.buildbiztips.com/lul
(enroll in the intro course there)

Consider buying the book or course, and/or giving one as a gift to someone you care about. What better gift can you give someone than a system for getting what they really want - in the quickest and best way for them?

2) I designed The Ultimate Lifestyle Academy to help existing entrepreneurs build their businesses, while dramatically improving their quality of life -- and to help people start businesses, become entrepreneurs, and use their businesses as springboards to live their "Ultimate Lifestyles." It really is possible to "have it all" if you know how and The Ultimate Lifestyle Academy shows you how.

For details, visit here:

http://www.ultimatelifestyleacademy.com/lul



Well, that's it for this issue. Until next issue, keep smiling!.


Visit us on the web at http://www.bobscheinfeld.com to discover tested, proven and innovative tips, tools and secrets you can use to climb to new heights in your finances, relationships, spiritual life, business, career, enjoyment of life and more.

Recommend this newsletter to your friends. To subscribe, they can just have them send an email to

lul@invisiblepath.com

... with "subscribe" in the subject line

Or visit: http://www.bobscheinfeld.com/


All contents Copyright © 2004 Invisible Path Publishing, except where indicated otherwise. All rights reserved worldwide. Reprint only with express permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is always dependent on many factors, including your own abilities.