May 2004
Issue 2


This issue contains:

A. Main Article:

"Riding The Waves To Success"
- By Bob Scheinfeld

B. Featured Resources

C. Special Announcement

D. My Latest Projects


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A. "Riding The Waves To Success"

- By Bob Scheinfeld

Last week I was confused and frustrated about a few things related to one of my businesses, and a bit upset with myself and "The Universe." As a result, I went into a deep meditation to get some clarity and help.

In response to my questions and requests for help, my Director/Inner CEO asked to me make a shift in the way I was looking at my business affairs (although as you'll see, the advice I got applies to personal life too). He suggested that I start looking at the ebb and flow of opportunities in my businesses like it was surfing. He then gave me a really great metaphor and some powerful insights I'd like to share with you now.

What do you do when you surf? First, you've got to have the primary tool for surfing - a surfboard. Next, you've got to master the core surfing skills or you won't have any fun and you may get hurt.

Then what do you do? You wait for a day when the surf is up and the waves will be great for riding. When that day comes, you go to the beach, get in the water, swim out, watch and wait for great waves. When you see what looks like a great wave coming, you start paddling at just the right time to catch the wave perfectly. Then, one of the four things happens:

  1. You catch the wave

  2. You miss the wave

  3. The wave does something unexpected (or you do) and you "wipe out" during your ride back to shore

  4. You ride the wave all the way back into shore and have a great experience and adrenalin rush (which is the whole point of surfing in the first place)

Continuing with the surfing metaphor, "catching the wave" means taking advantage of the opportunities that come your way, "missing the wave" means letting opportunities fall through your grasp, "wiping out" means you don't get the reward you intended when you took the opportunity and started running with it, and "riding the wave back to shore" means you get the reward you sought by taking advantage of the opportunity.

It's interesting to note that there are three keys to successful surfing:

  1. Being prepared -- having the tools and skills
  2. Waiting for great surf days and waves; and
  3. Taking action only under the right conditions and at the right times

My Director/Inner CEO said the same is true for business and life. My Director/Inner CEO also said this to me:

"With your business affairs, you're prepared. You have the tools. You have the core skills and ability to ride waves all the way to shore, so to speak, no matter how big or powerful they may be. Sometimes, however, you're so anxious to go surfing that you try to force it - you go out on days when the surf isn't really up, or you start paddling when there isn't really a great wave coming, or you start paddling too soon or too late, and then you get frustrated or confused when you don't have the ride you want."

He went on to explain that even the best surfers in the world have all four of the experiences listed above - they catch waves, they miss waves, they wipe out, and they have great rides all the way into shore. He explained that it's the same thing for me no matter how successful I've been or how skilled I may be at certain things.

He said:

"Sometimes you don't end up riding all the way back to shore. That's just the way it is. While there can be, there isn't always any major significance or a lesson to be learned from the experience. Just paddle back and wait for the next wave."

I did 3 things as a result of that meditation (continuing the use of the surfing metaphor):

  1. I made a decision to be more observant when watching for days when the "surf is really up."

  2. I reminded myself that I need to gear back my "take action now" efforts a bit and gear up my "wait for the right wave" and then take action efforts. I used to be really good at that but I realized I'd slipped back a few notches.

  3. I resolved to improve the requests for help I write using The Invisible Path/11th Element Systems by asking for additional guidance for recognizing the days when the surf is really up, and knowing what waves to take, what waves to avoid, and when to start paddling to catch the waves at the right time for an awesome ride.

So here are my questions for you today:

  • Are you like I've been lately -- you tend to "force things" a bit too much?

  • Are you being as observant as you could be in seeing when the surf is really up?

  • Are you patiently watching and waiting for the "great waves"?

  • Are you starting to paddle at the right time?

  • Do you sit on your board in the water and let all the waves pass, never starting to paddle to catch any of them?

  • Do you have a System for getting help with one or more of the above?

If you answered "No" to one or more of the above questions, you need a System for riding your waves to success - whether it's mine or someone else's. The waves are rolling. The opportunities are flowing. What are you going to do with them?

Think about it and take action to find a wave riding System ASAP.

Until next time ...



B. Featured Resources

1. Wayne Dyer's "The Power Of Intention"

Wayne Dyer has a new best-selling book out called The Power of Intention. Wayne has been a major player in what I call the "practical spirituality" movement for many years and he has grown, changed and evolved a lot through the years. While my bias towards The Invisible Path to Success and The 11th Element almost always causes me to say "Yes but..." to certain parts of the work of other people, I really enjoyed and benefited a lot from Wayne's Power of Intention work..

Well, my friends Scott Martineau and Steve Amos from ConsciousOne have worked with Wayne to create a multi-media online course that includes a free copy of Wayne's book and also a set of other very powerful tools and resources to help you get the most out of Wayne's "Power of Intention" material.

The course is only $59, it includes a copy of the book ($24.95 retail, $17.46 at Amazon), it's 100% guaranteed or your money back, and I strongly recommend that you click over, read about this new course, and sign up right now while it's fresh on your mind. Here's the link:

http://www.invisiblepath.com/dyer.html

2. "The System"

This will be of interest to you if you have a business that's looking for more customers and more sales.

The Internet... it's been very good to me, but frankly there aren't a lot of reliable places you can go to learn how to use this remarkable medium to its full potential.

One source I can wholeheartedly recommend to you is Ken McCarthy's System Seminar.

Ken put on the very first seminar ever on the subject of marketing on the Internet way back in 1994 with Marc Andreessen, the inventor of the web browser and co- founder of Netscape. He's also been direct marketing legend Dan Kennedy's Internet advisor since 1996.

Two years ago, Ken launched a new series of Internet marketing trainings that have taken taken the advertising world by storm.

I spoke at one of his events last winter, a specialized seminar on info marketing, and I was impressed with how committed he is to presenting only the very best, tested, cutting edge "how to" info.

Dan Kennedy, one of my mentors and advisors, is known for his 'No BS' approach to marketing. I'd definitely put Ken and the System seminar in the same "straight shooter" category.

For more information about this seminar as well as a free online course you can register for click here for more details:

http://www.ultimatelifestyleacademy.com/system



C. Special Announcements

1. New Communications System

As you probably know, it's getting trickier and trickier to communicate with people by email. ISPs and spam filters block things they shouldn't. People change their email addresses so much it's hard to keep up. Important e-mail messages disappear under a mountain of other emails and spam. People accuse me of spam even when I don't send spam and then ISPs can block messages from me. Free accounts bounce back emails because people are over their quotas and that causes them to get unsubscribed. On and on.

I pride myself on only sending valuable content and messages to the people in my orbit and I want to make sure my messages get through. As a result, I'm starting to use a new technology that bypasses email and allows me to send messages directly to you through another channel that avoids all the problems just mentioned. It's very cool and very easy to use for you and me.

I'd like to invite you to switch your newsletter subscription over to this new technology, to what I'm calling my "VIP Club."

There's zero cost to do this. You just need to make the decision and follow a few steps.

In addition to getting my newsletter issues, you'll also get special articles and other "VIP Only" content and from time me that's reserved for my VIPs - the people who really want to stay in touch with me.

To switch your subscription, just visit the following page and follow the simple instructions. The instructions may look a bit complicated, but it's really easy. I just broke out all the steps so people who aren't as Windows or PC savvy can easily get the job done too.

Here's how to join my VIP club:

http://www.livingtheultimatelifestyle.com/desktop.html

Join today!

2. Network Marketing

Are you a network marketer or interested in network marketing? If so, you'll be interested in the following site. It was setup by my friend Randy Gage and I'm a sponsor and contributor to the site and newsletter there (to help spread the word about The Invisible Path to Success and The 11th Element). Visit the site, wander through it, and subscribe to the newsletter if networking is up your alley:

http://www.mlmtrainingcentral.com



D. My Latest Projects

My two "pet projects" at the moment are "The 11th Element" and "The Ultimate Lifestyle Academy." Here's a quick description of both:

1) The 11th Element is the name I've given to a System I've used and am using now to start and build businesses, grow my income and wealth, and help others do the same.

There are two options for discovering The 11th Element:

The book: http://www.11thelement.com/book.htm

The home study system: http://www.buildbiztips.com/lul
(enroll in the intro course there)

Consider buying the book or course, and/or giving one as a gift to someone you care about. What better gift can you give someone than a system for getting what they really want - in the quickest and best way for them?

2) I designed The Ultimate Lifestyle Academy to help existing entrepreneurs build their businesses, while dramatically improving their quality of life -- and to help people start businesses, become entrepreneurs, and use their businesses as springboards to live their "Ultimate Lifestyles." It really is possible to "have it all" if you know how and The Ultimate Lifestyle Academy shows you how.

For details, visit here:

http://www.ultimatelifestyleacademy.com/lul



Well, that's it for this issue. Until next issue, keep smiling!.


Visit us on the web at http://www.bobscheinfeld.com to discover tested, proven and innovative tips, tools and secrets you can use to climb to new heights in your finances, relationships, spiritual life, business, career, enjoyment of life and more.

Recommend this newsletter to your friends. To subscribe, they can just have them send an email to

lul@invisiblepath.com

... with "subscribe" in the subject line

Or visit: http://www.bobscheinfeld.com/


All contents Copyright © 2004 Invisible Path Publishing, except where indicated otherwise. All rights reserved worldwide. Reprint only with express permission from copyright holder(s). All trademarks are property of their respective owners. All contents provided as is. No express or implied income claims made herein. Your business success is always dependent on many factors, including your own abilities.